AI Insights · Timothy · January 2024
Top 5 Health and Fitness Apps on iOS in Mexico Q4 2023
Discover the performance of the top 5 health and fitness apps on iOS in Mexico during Q4 2023, including trends in downloads, revenue, and active users.
During the fourth quarter of 2023, the health and fitness app category on iOS in Mexico saw a variety of trends across the top five applications. Below, we dive into the performance of Flo Period & Pregnancy Tracker, Impulse - Brain Training, BetterMe: Health Coaching, Strava: Run, Bike, Hike, and Calm.
Flo Period & Pregnancy Tracker experienced a consistent increase in weekly revenue, starting from approximately $21K at the end of September and peaking at around $25.5K in the final week of December. Weekly downloads fluctuated, with a notable increase to 17K in the last week of December. The app's weekly active users saw a slight decline from 292K to 276K throughout the quarter.
Impulse - Brain Training showed a steady rise in weekly revenue, beginning at about $20.9K and reaching $25.9K by the end of December. Weekly downloads peaked at 19.6K in late October and ended the quarter at 19.6K. Active users grew significantly from 17.9K to 34.7K over the quarter.
BetterMe: Health Coaching had a varied performance in weekly revenue, starting at $15.4K and ending at $11.7K. Downloads saw a peak of 5.1K in early December and maintained a steady trend. Active users fluctuated, peaking at 18.1K in early December before ending the quarter at 15.7K.
Strava: Run, Bike, Hike experienced a gradual increase in weekly revenue, starting at $9.9K and rising to $11.5K by the end of December. Weekly downloads showed a decline, with a peak of 2.4K in early October, ending the quarter at around 2K. Active users remained steady, starting at 32.7K and reaching 38.5K in the last week of December.
Calm had varied weekly revenue, starting at $8.3K and ending at $6.6K. Downloads remained relatively steady, peaking at 789 in the final week of December. Active users fluctuated slightly, starting at 26.1K and ending at 25K.
These insights highlight the diverse trends in the health and fitness app market on iOS in Mexico during Q4 2023. For more detailed analysis and insights, visit Sensor Tower.
